Tracera brings ten years of web-analytics best practice into one coherent product. No loose modules, no marketplace of plug-ins. Just everything you actually use.
See what is happening on your site right now: visitors per page, top referrers, a live event stream. No sampling, no "data is being processed" messages.
Define a goal as an event or a page path. Build a funnel as ordered steps. We compute step-by-step retention within a visitor-scoped window. See where visitors drop off, and by how much.
/thank-you*)Send events with one line of JavaScript. You choose the names, you pass properties along. A numeric value is summed automatically. No schemas required up front.
tracera('event', name, props)// In your app or website: tracera('event', 'signup_completed', { plan: 'growth', value: 29 });
The data architecture isolates tenants at the database level (ClickHouse partitioning plus a central authorize() layer). One account becomes many brands becomes many properties. One invoice.
pk_xxx) per siteFrom the Business tier: your own logo, your own colours, your own vendor name. From the Agency tier: your own CNAME (insights.youragency.com) so clients never see the word "tracera".
Twelve capabilities across six roles and four scopes (platform, tenant, brand, property) through one central authorize() layer. Every sensitive action is logged with actor, scope and metadata.
Everything you see in the dashboard you can pull through the Query API. Bearer-token auth, JSON over HTTP. Build your own reporting, feed your BI tool, embed analytics in your own SaaS.
$ curl https://portal.tracera.eu/api/v1/\ properties/prp_xyz/stats/overview?range=30d \ -H "Authorization: Bearer tk_live_..." { "visitors": 8412, "pageviews": 21097, "events": 4218, "live": 73 }
Every aggregation you see in the UI you can download as CSV or JSON. Through the Query API you can pull your raw data across a time range. No exit fee, no "contact our sales team".
date,visitors,pageviews,events
2026-05-01,234,612,87
2026-05-02,289,748,103
2026-05-03,317,824,112
2026-05-04,302,789,98
2026-05-05,348,896,124
14 days free. Install in two minutes. We will not send extra sales emails unless you opted in.