Pitchfire

Pitchfire (also a GoTrust product) surfaces Tracera analytics per client by calling the Tracera Query API.

How it works

Pitchfire uses Tracera Query API tokens to surface per-client analytics. Create a token in Tracera, paste it into Pitchfire.

Data flow

Visitor browser ──> Tracera tracker ──> Tracera ingest
                                              │
                                              ▼
                                       Tracera ClickHouse
                                              │ (Query API, read-only)
                                              ▼
                                       Pitchfire dashboard

Sub-processor implication

Because Pitchfire reads Tracera data on behalf of agencies, Tracera is a sub-processor under the Pitchfire–agency DPA. We support this with a tri-party data-processing addendum on request.